Humana
The Lead, Sponsorships Strategy role is responsible for developing and activating strategic sponsorships and partnerships that advance brand relevance, audience engagement, and business performance. This role partners closely with internal stakeholders and external partners to translate enterprise priorities into integrated, results‐driven sponsorship programs that span planning, execution, and optimization.
Requirements
- Lead the development and execution of enterprise‐level sponsorship strategies aligned to brand objectives and audience priorities.
- Identify, evaluate, and advance high‐impact sponsorship and partnership opportunities informed by cultural insights and market trends.
- Define and oversee integrated activation strategies that embed sponsorships within broader marketing campaigns and brand platforms.
- Serve as the primary cross‐functional liaison, aligning Brand, Media, Analytics, Legal/Compliance, Operations, and agency partners.
- Own day‐to‐day program management, including timelines, budgets, deliverables, and partner commitments.
- Drive cross‐functional alignment and resolve risks or gaps through proactive communication and solution‐oriented leadership.
- Partner with analytics teams to establish success metrics, track performance, and assess program effectiveness.
- Synthesize insights and post‐program learnings to inform optimization and future investment decisions.
- Support the Director in evaluating new partnership models, sponsorship opportunities, and strategic activation ideas.
- Act as a trusted sponsorship subject‐matter expert, influencing stakeholders and contributing to best practices across the organization.
Benefits
- Medical, dental and vision benefits
- 401(k) retirement savings plan
- Time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave)
- Short-term and long-term disability
- Life insurance
Originally posted on Himalayas
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