The Coca-Cola Company
Job Description Summary: Eurasia Middle East Operating Unit Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate through flywheel execution with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the Operating Unit (OU) elevates and enables long-term growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences. Focus, Scope, & Impact: Turn pack/equipment innovation into a growth engine by supporting the Innovation Hub lead to strengthening capabilities and present –forward pack/equipment pipeline readiness and excellence Partner with (Customer and Commercial Leadership) CCL, RGM (Revenue Growth Management). category, XF (Cross-functional), R&D and global innovation teams to turn innovation into a massive and repeatable growth engine across packaging, and equipment for all our categories. Accelerate proven/ validated/ present-forward pack, and equipment solutions ensuring readiness for the markets. Incubate and intervene with ready-now innovative solutions that can create immediate market impact. What Success Looks Like: Faster, higher-quality innovation launches and performance; Markets feel innovation is sizable, practical and executable; Strong conversion from pipeline to impact; Innovation clearly linked to growth and ROI Experience & Critical Requirements Significant leadership experience (8 years+) across relevant CCL/marketing disciplines especially innovation Led scaled, complex, cross-functional and cross-geographical teams and projects Led projects and capabilities that leverage Digital/ Data/ AI as edges Led XF partners (R&D, other functions, …) Behaviors: Growth Mindset: someone that is curious, dreams big, does what is hard and has an enterprise mindset. Passionate and uncompromisable commitment to excellence and servant leadership. Communication focus: Strong analytical and problem-solving skills; influential skills with senior executives Ability to build and leverage relationships with key business partners (internally and externally), comfortable in working with senior leaders Ability to work in networked teams with full collaboration, especially in highly volatile and ambiguous contexts Ability to inspire through the power of our marketing and brands Skills: Location(s): Türkiye City/Cities: Istanbul Travel Required: 00% – 25% Relocation Provided: No Job Posting End Date: May 14, 2026 Our Purpose and Growth Culture: We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola. The Coca-Cola Company is a global community of passionate employees who are refreshing the world and making a difference every day. Innovation has been at the heart of our story since 1886. It goes beyond new flavors and brands. Learn more about our system and how we’re making an impact. We believe a diverse, equitable and inclusive workplace makes us a stronger and more innovative company. This includes supporting the financial and personal well-being of our employees. Learn more about our benefits. We empower each and every one of our employees across the globe to prioritize their career development by building capabilities, developing new skills, and leaning into new experiences. Learn how we provide support and clarity on defining your own career so you can thrive. We’re glad you’ve chosen to explore your next career opportunity with The Coca-Cola Company. Learn more about our hiring process and pick up tips on how to showcase your experience and skills so you can stand out and thrive.
Responsibilities
The Senior Manager will lead packaging and equipment innovation initiatives to drive sustainable growth across the Eurasia and Middle East Operating Unit. They will collaborate with cross-functional teams to accelerate the delivery of market-ready solutions and ensure innovation is effectively integrated into commercial strategies.
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